mall and department store photography bordering on the obsessive.
Similar to the Macy's store at Aventura Mall in Miami. Loved this layout. Hate that they had to tack those big ugly stars onto the buildings though...
I don't know if they did that in Dallas though. Most of the Macy's from this era had their signs built into the facade.
The original Macy's stores in Florida (Aventura, Fashion Mall, The Gardens) had their signs built into the facades too and now they've been plastered over and replaced with the new logo :( Macy's used to be so upscale; now it's so similar to Target.
There is very little magic left at Macy's, despite the slogan.
Response to first comment: They actually renovated that store when they replaced those signs, and It doesn't even look like the store picutred. It used to, though. They redid the soffit, ceiling, floors, walls, everything under the sun. Except for the facade, even though they replaced those signs during that time. It's not a fun store anymore.
They must have remodeled when Burdines and Macy's merged. Makes sense, but the results sound boring.
How was Macy's upscale??
In the 1970s and 1980s, Macy's was moving towards a more contemporary presentation. The Cellar housewares departments was conceived during this period, and bargain basements and non-fashion departments were phased out. The pinnacle of this was when monstrous, glitzy stores like this one popped up all over the country. in the mid-'80s. The upscale image almost put Macy's out of business as it coincided with a recession in the early '90s and sales fell off.Macy's filed bankruptcy in 1992 and was scooped up by Federated in 1994. federated took Macy's down a notch to what you see today.
What would the contemporary presentation be equivalent to today?
Kind of like Bloomingdale's, but with more chrome and wood. They were different companies back then, and Macy's tried to capture that vibe as much as they could.