mall and department store photography bordering on the obsessive.
Does JCPenney have names for its store formats?Does it consider itself a department store or a big box retailer?
I'd imagine they do have internal names for them, for to the public, this is just the latest one-story prototype.JCPenney is a mass merchandiser. You don't hear that term much anymore, but that means that it's a promotional department store with a full line of merchandise. Sears and Kohl's are similar. So was Montgomery Ward.
Okay, if JCPenney is a promotional department store, then what type is Dillards and Belk?
Dillard's and Belk are considered traditional department stores, though neither has ever done much business in non-soft goods departments like May Company or Macy's. They're more like specialty department stores in the traditional sense, but that designantion's usually saved for upmarket stores like Lord & Taylor and Saks Fifth Avenue.
The new J.C. Penney at the old Coliseum Mall site is similar to this one.
I think the Coliseum Mall store actually looks a little better than this one.