mall and department store photography bordering on the obsessive.
I'm glad contemporary shopping malls use monument signs to identify themselves from the street. The signage outside this mall makes it seem like a lowly, grocery-anchored strip mall.
In an era where googie-styled signs of much gaudiness and grandeur were the standard, I wonder why they put up such a cheap, junky sign at this mall. Noticing the other pics on MOA, I would surmise that there was never much spent on this mall, and they basically rode the wave of being the "first". It doesn't surprise me this mall had trouble surviving into the 1990's.
Nitek: Yeah, the sign sucks, but It's not THAT bad. It's just not that creative.J.T.: Suprisingly, it took Thalhimers and Woolworth going out of business to put this place under. It chugged along pretty well considering how ugly and cheap-looking it was.